This text initially appeared on Business Insider.
Did the youngsters in your life request 40-ounce water bottles as Christmas presents?
I’ll guess the reply is sure.
If not, then possibly your TikTok has develop into flooded with movies of individuals stampeding Goal shops for pink and purple cups.
Whichever means you had been launched, Stanely-branded drinkware is now ubiquitous on social media. In case you’re questioning why large water bottles are so vital, learn on.
What are Stanley cups?
We’re not speaking in regards to the large silver trophy received by a Nationwide Hockey League group every year. That is the Stanley Cup.
The transportable cups in query are insulated tumblers with large aspect handles and plastic straws, created by the 111-year-old drinkware model Stanley.
They’re mainly simply handy (and enormous) water bottles. The largest promoting factors are the small base that may match right into a automotive cup holder, the rotating lid, and that it might hold drinks chilly for hours.
They’re bought at shops like Goal in dozens of colours, from basic neutrals to modern shades of pink and inexperienced, or you’ll be able to order the cups on-line by way of Stanley’s web site, the place you can too customise them to be engraved with textual content or photos of your selection.
Value-wise, they usually vary from $35 to $45 relying on the scale and magnificence.
Why you are seeing these large water bottles all over the place
Stanley has existed since 1913 when founder William Stanley Jr. “fused vacuum insulation and the power of metal” to create the primary Stanley-brand bottle, based on the company’s website.
Although the model has been well-liked for many years since then, Stanley’s 40-ounce tumblers reached a brand new degree of cool in January of last year once they started showing in well-liked TikTok movies or the palms of influencers.
The hype hasn’t slowed down.
In November, a girl went viral on the social-media platform after revealing that her car burned down with her Stanley cup inside — and it survived with ice remaining.
Stanley then gifted her a number of cups and a brand-new Mazda vehicle.
The woman’s original video has been considered greater than 92 million instances since then.
@danimarielettering What a journey, thanks all sooo a lot for being right here for it. I cant say it sufficient, this wouldnt have occurred with out each single one among you. Love you and @Stanley 1913 ♬ The Champion – Lux-Inspira
TikTok then exploded final month with movies of younger folks receiving Stanley cups as vacation presents.
The search time period “Children Getting Stanley Cups for Christmas” ends in dozens of movies with greater than 32.2 million mixed views.
In lots of of those clips, kids and youngsters are seen screaming, crying, and embracing their members of the family after receiving one of many 40-ounce tumblers.
The cups aren’t going wherever in 2024.
Over the weekend, pink and purple Stanley cups had been launched at Goal for Valentine’s Day.
Varied TikTok videos present consumers dashing into their native shops for the prospect to purchase them, with workers heard within the background implementing limits on the variety of cups they might buy.
Representatives for Stanley didn’t reply to a request for remark from Enterprise Insider on its merchandise and these current movies.
So sure, Stanley cups are sturdy and a number of coworkers can affirm that they hold your drink chilly for hours.
They’re additionally cute and, as evidenced by this unofficial fan membership of younger folks, extraordinarily stylish.
However finally, they’re simply actually large water bottles.